Executives & Advisors

Brian J. Baum – Founder, CEO

Email Brian J. Baum

Brian Baum has focused his career on engaging consumers in healthcare.  His philosophy is that “change in healthcare” will hinge on the active engagement and participation of individual consumers in proactively managing their health.  He believes that the burden falls to industry to develop information, tools and services to allow the health consumer to effectively manage their health.

Baum launched a vitaTrackr, Inc., in August, 2011 to facilitate the flow of health data across the healthcare industry.

In previous positions, Baum served as President of Stayhealthy, Inc., a company focused on bringing technology and innovation to individuals interested in taking control of their health.  Baum was the founding President and Chief Operating Officer of U.S. Preventive Medicine, (USPM).  His initial interest in healthcare and the role of the consumer was sparked in his work with Duke University, where he was the co-founder and Chief Executive Officer of the Health Record Network, (HRN). HRN was initially founded as a collaborative effort between the Duke University Medical Center and the Duke Fuqua School of Business.  HRN was established as an independent not for profit organization with a mission of creating consumer interest and demand for electronic health information records.  At the time of the founding of HRN, the concept of engaging consumers in the push for automated health information was a novel concept.

Baum has extensive experience in developing and launching innovative, technology based products and services. He directed the service development and launch of Ernie® — the first major effort by a global consulting/accounting firm to embrace the Internet to distribute consulting services to fast-growing, entrepreneurial companies through a subscription-based service. The launch of Ernie won Ernst & Young numerous awards and was inducted into the Smithsonian Institute’s permanent archive for innovations in technology.

Baum has been a frequent guest of CNN and CNBC business programs. He also served as a guest lecturer at the Entrepreneur of the Year® Institute and has served on the Board of Advisors for the Information Technology Services Marketing Organization, (ITSMA), and the Duke University, Fuqua School of Business’s Health Sector Advisory Council.

Baum holds a BS degree in marketing from the University of Baltimore and has attended the University of Pennsylvania’s Wharton Executive Education Program. He is also currently a Senior Scholar at Jefferson Medical College.




Mark A. Calem – CTO

Mr. Calem has more than 30 years of experience managing, developing and implementing large-scale, mission critical information systems for healthcare IT and public sector organizations – both back-end and consumer facing.  He has significant consulting experience with a focus in the areas of system architecture development, systems development methodologies,
and the complete systems development lifecycle.   Most recently, Mr. Calem was the program manager for the Federally-Facilitated Marketplace – a key component of President Obama’s signature healthcare legislation – the Affordable Care Act.   Previously, Mr. Calem has served as the Chief Technology Officer for a number of consulting and commercial organizations including AMS and U.S. Preventive Medicine.

Mr. Calem lives in the Northern Virginia area, is married and has three children. He enjoys swimming, biking, and running.  He grew up in San Juan, Puerto Rico.




William Jews Advisor

Bill Jews is the former Chairman and CEO of Carefirst BlueCross BlueShield, a leading mid-Atlantic health care company. He also served as president and chief executive officer of two operating affiliates, CareFirst of Maryland, Inc. and Group Hospitalization and Medical Services, Inc. in Washington, D.C., and was chief executive officer of a third affiliate, Blue Cross Blue Shield of Delaware.

Bill was named president and chief executive officer of the former Blue Cross and Blue Shield of Maryland in April 1993, at a time when the company faced severe financial and operational difficulties. Bill established new corporate strategic positioning, including synergistic acquisitions and mergers to form Carefirst, Inc, a not-for-profit holding company that included the BlueCross Plans of Maryland, the National Capital Area and Delaware.

During his tenure, Carefirst grew to seventh ranked Plan among the Blue Cross Blue Shield Plans with more than $5 billion in annual revenues, nearly three million customers, and the nation's largest federal employee health benefit program. With more than 6,000 associates in five states and the District of Columbia, a CareFirst company won the Blue Cross Blue Shield Association's Brand excellence Award for nine consecutive years.

Bill currently also serves on the board of directors of Choice Hotels International, KCI Technologies, Fortress International Group, and is an advisor to Camden Investments and Sterling Venture Partners.




Carl J. Sardegna Advisor

Carl John Sardegna most recently started Green Crescent Insurance company in Abu Dhabi, UAE in 2007 where he served as CEO until 2011. Green Crescent is a health insurance company and is thought to be the only pure private health insurance company operating in the Middle East. Prior to that time, Carl served as the Chairman and Chief Executive Officer of the Maryland Blue Cross / Blue Shield  Plan and through acquisitions and internal growth created the largest HMO in the state of Maryland. As part of this managed care program, Carl created two subsidiaries, Greenspring and Paradigm. He served as Vice Chairman of the Board of Future Health, a disease management company which was sold to Nationwide Insurance. Carl served as Executive Vice President of UNUM, the country’s largest provider of long term disability care. He was part of its initial billion-dollar public offering changing from Union Mutual (a mutual insurance company) to a public stockholder company. He also was Vice President of New York Life Insurance in charge of their Equity portfolio.

Carl received a Bachelor of Arts from St. Francis College of Brooklyn New York and a Masters Degree in Economics from Bernard Baruch University – City College of New York.




Julie Klapstein – Advisor

Julie Klapstein was the founding CEO of Availity, the industry leader in optimizing the automated delivery of critical business and clinical information among healthcare stakeholders. Klapstein was the CEO and board member of Availity for 11 years.  Since its inception in 2001, Availity has become one of the largest health care information exchanges in the country and has won more than a dozen industry awards for its health information network.

Availity dramatically expanded its footprint under Klapstein’s leadership. In addition to substantial organic growth, the company acquired The Health Information Network (THIN) in 2006 and RealMed in 2010. The combined enterprise now delivers advanced health information solutions to a nationally growing network that currently includes more than 350,000 physicians and providers of care, 2,700 hospitals, 1,400 health plans and 500 industry partners.

Klapstein’s 30+ years of experience in the health care information technology industry include executive roles at Phycom, Inc. as CEO, Sunquest Information Systems (EVP); SMS’ Turnkey Systems Division (now Siemens Medical Systems) and GTE Health Systems.

She currently serves on the board of directors for Standard Register (SR - document and marketing services), Annie’s Homegrown, Inc. (BNNY - organic and natural foods), Dominion Diagnostics (laboratory services), Akal (private government contractor for security services) and serves on the advisory board of Riverside Partners and Operating Council at Solera Capital. She has been active with United Way and on the boards of Jacksonville Humane Society and NE Florida Lyme Association.

Klapstein earned her bachelor’s degree from Portland State University in Portland, Oregon. She is the recipient of multiple awards for top business leaders in Florida. She resides in Tucson, Arizona.

*Availity is a joint venture between Blue Cross and Blue Shield of Florida, Inc., Blue Cross and Blue Shield of Minnesota, Inc., Health Care Service Corporation (HCSC), Humana Inc., and WellPoint, Inc.



Dr. John J. Rush Advisor

 Dr. Rush is residency trained and board certified by the American Board of Emergency Medicine.  He also completed Physician Training & Certification in Age Management Medicine, jointly sponsored by The Cenegenics Education and Research Foundation (CERF) and the Foundation for Care Management (FCM).

Dr. Rush attained a B.S. in integrated life sciences from Kent State University (Kent, Ohio), and then earned his medical degree from Northeastern Ohio Universities College of Medicine (Rootstown, Ohio). He went on to complete an emergency medicine internship and residency at Loma Linda University (Loma Linda, California). Ten years later, he graduated from Pfeiffer University (Charlotte, North Carolina), completing an executive MBA/MHA program.

His medical executive positions have included Chief Financial Officer at Wake Emergency Physicians, Vice President of Medical Affairs at Coastal Physician Services (NYSE: DR), Medical Director at CIGNA Healthcare (NYSE: CI), Vice President of Health Services at PacificCare Health Systems (NYSE: PHS), and Chief Medical Officer at Hanger Orthopedic Group, Inc. (NYSE: HGR).  Dr. Rush created the Government Relations department and established the Hanger Federally Connected PAC.  The Hanger PAC raised more money in its first year of existence than the entire Orthotic & Prosthetic industry combined.  Dr. Rush's lobbying efforts and testimony at both the State and Federal levels lead to the passage of the Prosthetic Parity Act in 17 states.  A federal bill is pending.  Most recently, Dr. Rush opened the Cenegenics Medical Institute of Washington, D.C. where he is the CEO.  Dr. Rush has a passion for medical paradigms that create superior patient care and offer the best hope for optimized health. He lectures and uses social media extensively to extol the virtues of health and wellness; he practices what he preaches.

Over the years, Dr. Rush has sat on numerous medical leadership and quality committees and has delivered lectures in the fields of Emergency Medicine, Health Care Quality, Health Care Finance, and Health & Wellness. He is published in the Annals of Emergency Medicine and holds a U.S. Patent for a medical device. In addition, he has dedicated time to public service and was a member of the Board of Directors for the Lied Discovery Children’s Museum (Las Vegas, Nevada) and Board for Orthotist/Prosthestist Certification (Columbia, Maryland).  He and his wife, Carla, have four children and live in Potomac, Maryland.  They are members of the Journey's Crossing Church in Germantown, Maryland.  Dr. Rush is an Eagle Scout and is an assistant Scout Master in Boy Scout Troop 1449 where he teaches leadership and outdoor skills. Dr. Rush and his family are proud to support the VFW and the Purple Heart Foundation.


















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